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Kendrick Lamar

Kendrick Lamar is a californian rapper. His music is influenced by Tupac Shakur, Nas, Jay-Z and DMX. He is a member of Black Hippy along with Jay Rock, Ab-Soul and Schoolboy Q. He released an EP in 2009 titled „The Kendrick Lamar EP“, an acclaimed mixtape in 2010 titled „O(verly) D(edicated)“ and released his third solo project „Section 80“ on July 2, 2011. He also made a cameo appearance on fellow label mate Jay Rock's “All My Life (In the Ghetto)“.

He has worked with Dr. Dre and Snoop Dogg on Dr. Dre's “Detox“ album. This came after Dre stated he would like to work with Lamar on „Detox“ and Lamar's upcoming mixtape titled Section 80 which was released July 2, 2011.[8] He has hinted at signing to Aftermath Entertainment.[9] He and J. Cole plan to release a collaboration mixtape in the future. In January 2011 Lamar said his debut album was finished to 90%. He was featured on XXL Magazine's 2011 Freshman cover along with Cyhi Da Prynce, Yelawolf and Big K.R.I.T. amongst others.

On 2 July 2011 Kendrick Lamar released his third solo project Section 80 which featured RZA, GLC (rapper), Colin Munroe, Schoolboy Q, Ab-Soul and more. On the topic of whether Section 80 would be an album or a mixtape Lamar said "I treat every project like it’s an album anyway. It’s not gonna be nothing leftover. I never do nothing like that. These are my leftover songs ya’ll can have ‘em, nah. I’m gonna put my best out. My best effort. I’m tryna look for an album in 2012,”. The first single for Section 80 was 'HiiiPower' which was produced by J. Cole, of which the concept was to further explain the HiiiPower movement. “Section 80” went on to sell over 5000 copies in its first week without any television or radio coverage and received many very positive reviews.